Visual Artist & Creative Director

A survey of work that uses the image not only to inform but to express — photography and moving image that explains an idea, and in cases almost visually becomes the idea.

Born in Tehran · est. 1989

Mohammad K e s h v a r i

Portrait of Mohammad Keshvari Mohammad Keshvari · self-directed
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01

About

I am Mohammad Keshvari, a visual artist and creative director, born in Tehran in 1989. My work is driven by a deep fascination with the power of the image to communicate, connect, and transcend boundaries.

While my professional career has largely focused on developing and executing visual strategies for brands, my core passion lies in using photography and moving images as a means of exploring the world, interpreting experiences, and engaging in a broader cultural dialogue.

My practice extends into visual storytelling and independent cinema, where contributions to still photography and visual production for award-winning films have been recognized at the Cannes, Locarno and Sundance film festivals. This dual fluency in commercial strategy and artistic production defines my approach — one that consistently bridges the gap between creative ambition and operational execution.

02

Skills

Artificial Intelligence
& Automation

  • AI Prompt Engineering — Advanced NLP for image, video & LLM generation.
  • AI Visual Synthesis — High-fidelity photo & video (Midjourney, Google, Flux).
  • Workflow Architecture — End-to-end automated content & ops pipelines.
  • Generative Fill & Retouching — AI inside the Adobe ecosystem for post.

Visual Arts
& Design

  • Photography (Expert) — Commercial, Portrait, Product, Event, Wedding, Architectural, Food, Film, Studio & Still.
  • Videography & Motion — Video production, cinematography & drone.
  • Design & Direction — Graphic design, art/creative direction, master-level lighting.

Digital Media
& Strategy

  • Marketing Leadership — Advertising management, marketing-director experience, media consultation.
  • Content Ecosystems — Social media management (Instagram specialist), content creation, digital marketing.
  • Web & Software — WordPress (Advanced), Adobe Creative Suite (Expert).
03

Experience

Oct 2024 — Feb 2025 golivea.eu

Art Director · AI Visual Producer

  • Visual identity & graphic foundation — Built the brand's visual identity and graphic framework for social from the ground up.
  • AI-driven content strategy — Navigated pre-launch constraints with AI-generated, on-brand visual content for a cohesive digital showcase ahead of launch.
Apr 2020 — Aug 2024 Cafe Shemroon

Creative Director · Content Manager · Head of Advertising & Marketing

  • Leadership & department structuring — Rose from content creator to Head of Marketing; founded the first in-house creative team supporting 10+ branches.
  • Digital infrastructure & UX — Led the website redesign; photo-based digital menu to reduce choice paralysis and dynamic pricing for inflation.
  • Brand strategy & organic growth — Drove 80% organic Instagram growth (50k → 90k) via heritage-driven "Old Iranian" visual language.
  • Retail expansion — Conceived & launched three "Sandogh Khaneh" vintage retail stores as new revenue streams.
  • Visual identity systemization — Unified photo & video language across digital and physical environments.
  • Internal culture — Launched an internal social platform for 200+ employees, turning staff into brand ambassadors.
  • Event marketing — Strategized high-profile internal and artistic-community events.
Sep 2012 — Present Self-Employed

Freelance Creative

  • Creative consultancy and media production for 60+ brands, businesses and organizations across diverse industries.
  • Selected projects detailed in the Projects section.
May 2020 — Feb 2022 Gufo Burger

Creative Lead — Branding & Marketing · Content Manager & Producer

  • Built comprehensive marketing strategy for a fast-food chain focused on awareness and acquisition.
  • Launched social presence, acquiring 10,000+ followers in year one via engaging, targeted content.
  • Established a distinct visual tone blending motion graphics and design with high-quality photo/video.
Mar 2018 — Jun 2022 Firouze Fam Pars

Freelance Creative · Visual Content Producer

  • Photographed and documented key industrial projects to showcase technical capabilities.
  • Engineering paint & coating company — first and most recognized provider of creative coatings like microcement and travertine.
Feb 2014 — Feb 2020 Floart

Freelance Creative · Visual Content Producer

  • Elevated visual identity and branding for a prominent event floral-design group.
  • Enhanced live events through advanced lighting and video — immersive, highly artistic atmospheres.
  • Directed media for live events & workshops, managing a 15-person crew and 6-camera setup.
  • Turned workshop recordings into packaged educational courses — a new revenue stream.
Feb 2018 — Jul 2019 Mardom Studio

Visual Arts & Media Consultant · Content Specialist

  • Produced behind-the-scenes "artist-in-action" content to cultivate a vibrant online community.
  • Design studio collaborating with 100+ artists on hand-painted plates, vases and sculptures.
Apr 2016 — May 2019 Nibble Event Firm

Social Media Manager · Visual Content Producer

  • Managed social presence & digital strategy for a high-end luxury corporate-events firm.
  • Designed and built the company's B2B website to streamline corporate-client engagement.
May 2016 — Feb 2019 Choobche

Founder

  • Co-founded a boutique carpentry company crafting wooden frames for fine artwork.
  • Ran end-to-end operations: product development, client relationships and strategic problem-solving.
04

Projects

Selected independent projects highlighting skills, creativity and professional experience across commercial work, cinema, music, architecture, branding and weddings.

Selected commercial media projects produced as a freelancer.

2025
  • Daria Hamrah — Editorial Photography
  • Snapp 11th Birthday — Event Coverage · Promo Teaser
  • Snapp Yalda Event — Event Coverage · Promo Teaser
  • Snapp Hackathon — Event Coverage · Promo Teaser
  • Snapp Internal Engineers Interview — Video Teaser
  • Faragostar Factory Launch — Commercial · Promo Teaser
  • Chicken SON Restaurant — Commercial Photography
2024
  • Arian Tire — Dallas Product Launch — Event Video · Photography
  • Pi Beauty Saloon & Pi Shop — Commercial Video · Photography
  • Va to Ham Nagofti — Theatrical Performance — Studio Photography
  • Sepehr Asa Machine — Commercial Video · Promo Teaser
  • Jeyrun Eivazi Artworks — Artwork Studio Photography
  • Phoenix Pro Sport Academy — Commercial Video · Promo Teaser
  • Saei ICT Group — Event Video · Promo Teaser
  • Snapp CTF — Event Video · Photography
  • Kababchi Chain Restaurant — 2022–24 · Photography · Video
  • Derakht Store — 2023–24 · Photography
  • Snapp Pay — 2023–24 · Event Video · Photography
  • Sherwood Woodcrafts — 2017–24 · Photography · Video
2023
  • Envirotech.ae — Web Design · Photography · Videography
  • Dots Agency — Event Photography
  • Ninook Beauty Saloon — Commercial Video · Photography
  • Kibi Iran — Road Show Event Photography
  • Sadaf Seyedrezaei Artworks — Artwork Studio Photography
2022
  • Active — Client: Fourmind Agency · Staged Commercial Photography
  • Sooban Light — Commercial Photography
  • Ghanbeigi Sculptures — Artwork Studio Photography
  • Melloni — Event Video · Photography
  • AP — Event Video · Photography
  • Clotho Clothing Brand — 2021–22 · Studio Fashion Photography
2021
  • Dori Bedding Materials — Commercial Photography
  • Home Plus — Staged Commercial Photography
  • Doostin Restaurant — Commercial Photography
  • Ecell Mobile — Event Video · Photography
  • Nesha Architectural Group — Event Video · Photography
  • Ganjeh Store — 2020–21 · Commercial · Fashion Photography
2020
  • Libru · SPU · SPU Express · Delish · Burger Factory — Commercial Photography
  • Daymart — Commercial Photography
  • Nestlé Iran — Cinemagraph Videos
  • Opal Mobile Store — Commercial Video · Promo Teaser
  • Sasan Abbasi Clinic — Commercial Video · Photography
  • Siavash Moghadam Boutique — Commercial Photography
  • Citadium Shopping Mall — Client: +98 Agency · Commercial · Promo Teaser
  • Farasoo — Aerial Videography
  • Beef Cut · Tiandy — Event Video · Photography
2019
  • Youshij Leather — Content · Photography · Graphic · Video
  • Khancook Restaurant — Content · Food Photography · Graphic · Video
  • Zarrin Jewelery School — Promotional Video
  • Sam Cafe — Cinemagraph Videos
  • Matbakh Restaurant — Commercial Photography
  • Pama Shoes · Valatabar — Event Video · Photography
  • Khansalar Restaurant — 2018–19 · Commercial Photography
2018
  • Mojgan Meibody Clothing — Content · Fashion Photography · Graphic · Video
  • Atiye Catering — Web Design · Food Photography · Video
  • Roselite · Marooj Concrete — Commercial Photography
  • Burger Station — Promotional Video
  • Aladon Clothing — Studio · Fashion Photography
  • Coffee News · Raha Gallery · Roche Iran — Event Video · Photography
2012 — 2017
  • Okkaz M.E. — Photography · Advertising Campaign
  • Mondrian · Prana Yoga Studio — Commercial Photography
  • Bamilo — Event Video · Photography
  • Mio Accessories & Mio Gold — 2016–17 · Commercial · Fashion
  • Malekan Jewellery — Studio · Fashion Photography
  • Home Food — Event · Commercial Photography
  • Chicken Factory · Tina Kids — Staged / Commercial Photography
  • Arad Events — 2014–15 · Event Photography
  • Pancho Restaurant · DIM Restaurant — Commercial / Event Photography

Short-film contributions — still photography & behind-the-scenes.

Selected Films

  • 2025Pre Historic · dir. Armin Etemadi — Photographer · BTS Winner — Fribourg Int'l Film Festival
  • 2025YoYo — Photographer · BTS · Website & Media Kit Nominated — Locarno Int'l Film Festival
  • 2023Diba — Photographer Winner — CNC Pitch Prize, 76th Festival de Cannes
  • 2021Mask — Photographer · BTS Nominated — Locarno Int'l Film Festival
  • 2021Orthodontics — Photographer · BTS Nominated — Cannes · Sundance & others
  • 2020Spotted Yellow — Photographer · BTS Nominated — Locarno · Chicago Int'l & others

All Films

  • 2026A Spinner · dir. Avazeh ShahNavaz — Photographer Nominated — Not Short on Talent for Cannes 2026
  • 2026Nayere · dir. Yazdan Tabrizi — Photographer · BTS
  • 2025Haemo-philia · dir. Kiarash Salehi — Photographer · BTS
  • 2025Ghaladeh · dir. Pooyan RamezanPour — Photographer · BTS
  • 2024Sam Series · dir. Yazdan Tabrizi — Cinematographer
  • 2023The House In The Past · dir. Amir Hosein Behbahaninia — Photographer · BTS
  • 2023Homa · dir. Mahdokht Molaei — Photographer · BTS
  • 2022Naras · dir. Nava Nemati — Photographer · BTS
  • 2022Daddy's Swim Pants · dir. Sogol Khoshghadam — Photographer · BTS
  • 2022Voroud · dir. Siavash Shahabi — Photographer · BTS
  • 2021Ahoo · dir. Gelavizh Radmehr — Photographer · BTS
  • 2021Wet · dir. Saeed Jafarian — Photographer · BTS
  • 2020Foxshade · dir. Noushin Meraji — Photographer · BTS
  • 2017Cleaner · dir. Mohammadreza Mayghani — Photographer · BTS
  • 2017Antibeat · dir. Siamak Abassee — Photographer · BTS

Visual collaborations with musical artists.

Holland Festival — Forbidden Echoes 2025

  • Visual documentation and behind-the-scenes photography.

Rooberoo Mansion 2019 — 2025

  • Documentary photography of 25+ musical performances.
  • Documentary videography of 10+ musical performances.

Daal Band — Iranian Alternative 2019 — 2025

  • Music-video production & jam-session recordings.
  • Concert media coverage.
  • Conceived & executed Tehran's first live social concert during COVID-19.
  • Full production (lighting, video, logistics) for a live concert at Vahdat Hall.

Alireza Ghorbani — Sing with Me 2019

  • Visual documentation of 70+ individual performances.
  • Direction & videography for three full multicam concert recordings.

Siamak Abbasi 2017 — 2019

  • Concert media coverage.
  • Backstage and documentary photography.

Architectural photography & video.

Panah Co. 2019 — 2024

  • Photography & video for 10+ projects.
  • Innovation hubs & technology towers — panahco.com

Beta Architects 2023 — Now

  • Photography & video for 7+ projects.
  • Residential, commercial & villa design — betaarchitect.com

Emkan Group 2023

A3 Company 2023

  • Photography & video for 2 projects.

Panoa 2023

  • Interior-design photography for 2 projects.

Sharif Innovation Station 2022 — 2023

  • Interior-design photography of 7 innovation centers.

End-to-end brand identity & strategy.

2024
  • Archicoffee Co. — Brand book & strategy A→Z for a coffee retail company.
2022
  • Sunza — Visual identity & brand book for a sandwich + pizza fast-food.
2021
  • Donna — Visual identity & brand guide for a donut & coffee business.

Drawn to human connection — 40+ weddings documented, preserving authentic moments of love and celebration.

  • 2024 Shoaib & Ava
  • 2023 Saba & Shabnam
  • 2022 Mohammadreza & Paria
  • 2022 Tandis & Payam
  • 2022 AmirHosein & Maryam
  • 2021 Hanie & Behnam
  • 2021 Hanieh & Milad
  • 2021 Ara & Agape
  • 2021 Mahyar & Aftab
  • 2020 Ali & Melika
  • 2020 Mahyar & Zohre
  • 2019 Meraj & Afsoon
  • 2019 Saghi & Ehsan
  • 2019 Azin & Farzin
  • 2019 Bahare & Masoud
  • 2018 Amir Hosein & Mona
  • 2018 Ehsan & Mojdeh
  • 2018 Hosein & Zohre
  • 2018 Maral & Hamed
  • 2018 Mehrdad & Shirin
  • 2018 Mona & Aidin
  • 2018 Pouria & Sima
  • 2018 Shaghayegh & Morteza
  • 2018 Negin & Ali
  • 2017 Ehsan & Sahar
  • 2017 Fatemeh & Mohammad
  • 2017 Kaveh & Shokoufeh
  • 2017 Mahzad & Mehdi
  • 2017 Masoud & Naghme
  • 2017 Mehrnoush & Saeid
  • 2017 Mohammad & Anis
  • 2017 Najmeh & Sina
  • 2017 Nona & Hesam
  • 2017 Milad & Sara
  • 2016 Vahid & Pari
  • 2015 Ali & Sepideh
  • 2015 Hamed & Fatemeh
  • 2015 Leila & Chakavak
  • 2015 Moein & Ghazale
  • 2014 Arman & Roshanak
  • 2014 Pooyan & Nastaran
  • 2013 Majid & Alieh

Website design & build.

05

Education

Bachelor

Hotel Management

University of Applied Science and Technology

Tehran, Iran · 2010 — 2012

Associate

Tourism & Travel Services

Roudaki Institute of Higher Education

Tonekabon, Iran · 2008 — 2010