Mohammad
Keshvari

• Visual Identity & Graphic Foundation: Conceptualized and established the foundational visual identity and graphic framework tailored for the brand's social media presence from the ground up.
• AI-Driven Content Strategy: Navigated pre-launch constraints by leveraging AI tools to generate high-quality, on-brand visual content — ensuring a compelling digital showcase ahead of the official product launch.

• Leadership & Department Structuring: Advanced from content creator to Head of Marketing. Founded the brand's first in-house creative team, transitioning from fragmented external agencies to an agile, self-sufficient marketing ecosystem supporting 10+ branches.
• Digital Infrastructure & UX: Spearheaded the complete redesign of the corporate website. Implemented a photo-based digital menu to minimize "choice paralysis" and integrated a dynamic pricing system to adapt to inflation-driven market fluctuations.
• Brand Strategy & Organic Growth: Drove 80% organic Instagram growth — from 50k to 90k followers. Shifted content strategy from generic food photography to heritage-driven storytelling, developing a strict "Old Iranian" visual language.
• Retail Expansion & Revenue Generation: Conceptualized and launched three "Sandogh Khaneh" vintage retail stores (two in-café, one standalone), serving as physical manifestations of the brand's nostalgic DNA.
• Visual Identity Systemization: Developed a unified visual language across all photographic and video content — resulting in a cohesive, instantly recognizable aesthetic across all digital and physical platforms.
• Internal Culture & Employee Advocacy: Designed and launched an exclusive internal social platform connecting 200+ employees, elevating morale and transforming staff into active brand ambassadors.
• Event Marketing: Strategized and executed high-profile internal and artistic community events, expanding brand awareness and community reach.

• Developed and executed comprehensive marketing strategies for a fast-food chain, focusing on brand awareness and customer acquisition.
• Launched the brand's social media presence, acquiring over 10,000 followers within the first year through highly engaging content and targeted campaigns.
• Established a unique visual tone that differentiated the brand by seamlessly integrating motion graphics and graphic design with high-quality photography and videography.

• Provided creative consultancy and media production services to over 60 brands, businesses, and organizations across diverse industries.

Selected projects are detailed in the Projects section.

• Leveraged creative expertise within an industrial environment, photographing and documenting key projects to effectively showcase the company's technical capabilities.

Firouze Fam Pars is an industrial-research organization specializing in paint, coating, and flooring systems — renowned as the first and most recognized provider of creative coatings such as microcement and travertine.

• Supported and elevated the visual identity and branding for a prominent event floral design group.
• Enhanced the visual aesthetic of live events through advanced lighting and video production, creating a highly artistic and immersive atmosphere.
• Directed media recording and post-production for live events and workshops, managing a 15-person crew and a 6-camera setup to capture premium footage.
• Transformed workshop recordings into professionally packaged educational courses, generating a new revenue stream and significantly expanding the company's market reach.

Floart is a leading event floral design group in Tehran and founder of Tehran's first flower school.

• Produced engaging social media content — including intimate, behind-the-scenes "artist-in-action" videos — to cultivate a vibrant online community around the studio and its featured artists.

Mardom Studio is a design studio dedicated to infusing art into everyday life, collaborating with over 100 renowned artists to create unique home décor pieces.

• Managed social media presence and digital strategy for a high-end event management firm specializing in luxury corporate events.
• Designed and developed the company's B2B website, significantly enhancing its digital footprint and streamlining engagement with corporate clients.

Nibble Event Firm was a premier Tehran-based event management company organizing luxury corporate events and brand launches for leading Iranian corporations.

• Co-founded a boutique carpentry company dedicated to crafting exquisite wooden frames for fine artwork, combining entrepreneurial drive with a passion for traditional craftsmanship.
• Managed end-to-end business operations — product development, client relationship management, and strategic problem-solving during the launch and growth phases.